Online Book Launch of Cassandra and the Blue-Footed Boobies

This book by Michael H. Lester is the second non-self published book that Purple Cotton Candy Book Arts has published. I'm so proud of this book because the author and I really worked hard to make it as perfect as we wanted it to be. Of course, nothing really is perfect. There is always something we could have done better. Just like in launching the book there were two things that I overlooked:
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1.) Make sure that the book launch event on Facebook is "public" and not "private". Whenever I asked someone to check out the link to the book launch event, I am sometimes told that he/she couldn't view anything. Why? Because he/she was not invited. If your event was made "public", this would never be a problem. 
2) Speaking of invitation, you are only allowed to invite 500 people. Make sure that you invite first the people who you think will attend.
For more tips, I have a post here on my website that talks about how to launch a book event on Facebook.

Here's the poster I made to advertise the book launch. 

Hosting the book launch online was fun. I believe it was a success! We got the exposure we needed and Michael had a few sales. Well, even if he only had a few, I think just people knowing that he has a children's book out there and that I collaborated with him through my imprint Purple Cotton Candy Arts is already a marketing investment. Because of the online book launch, I had an inquiry and a possible book publishing contract. 

I think  56 attendees is not bad at all!

I managed to come up with 30 engaging posts to keep the guests glued to the event, two of which are the most favorites - the book trailer that I created and the most-awaited interview with Michael H. Lester.

I hope you enjoy this book trailer!

Below, you will be able to watch me with Michael, my first time as an interviewer in front of a camera. This video was taken the night before the online book launch.